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  • ABOUT

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    The ENDuRE Knowledge Alliance is an innovative approach to educating and supporting new   entrepreneurs, aimed at increasing the resilience and competitiveness of European start-ups.

    The project will design and develop a holistic framework to transform ideas into technically and economically viable businesses. Academic institutions and companies will form an alliance that will work together to minimise the probability of start-ups failing, help them grow quickly and overcome the Valley of Death​. 

    KEY FEATURES

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    ENDuRE includes innovative solutions in technical opportunity scouting and market/technology assessment.

    PRETOTYPING

    Simply put, pretotyping is the art and science of faking it before making it. Where it refers to an innovative product or service. Good Failure vs. Bad Failure.

    CONCEPTUAL DESIGN

    Conceptual design is a type of art that focuses on hypothetical functionality. It is the creation and exploration of new ideas

    REINFORCEMENT OF PRODUCTS/SERVICES & BUSINESS MODELS

    Smart companies know how to strengthen their virtuous cycles, weaken those of rivals, and even use their virtuous cycles to turn competitors' strengths into weaknesses.

    FIELD SUPPORT

    Field support through knowledge exchange and startups' full immersion within hosting companies.

    PROJECT AIMS

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    The project aims at reducing the failure probability in startups, helping existing enterprises in growing fast and overcoming the "Valley of Death". After a test within a European network of academies and business players, a set of educational and practical tools will guarantee the future reproducibility of the approach.

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