ABOUT

The ENDuRE Knowledge Alliance is an innovative approach to educating and supporting new   entrepreneurs, aimed at increasing the resilience and competitiveness of European start-ups.

We have developed a holistic framework designed to transform ideas into technically and economically viable businesses.​ A small cluster of forward-thinking academic institutions and game-changing companies have formed an alliance to minimise the probability of failure of start-ups by helping them grow quickly and overcome the “Valley of Death”

KEY FEATURES

ENDuRE includes innovative solutions in technical opportunity scouting and market/technology assessment.

PRETOTYPING

Simply put, pretotyping is the art and science of faking it before making it. Where it refers to an innovative product or service. Good Failure vs. Bad Failure.

CONCEPTUAL DESIGN

Conceptual design is a type of art that focuses on hypothetical functionality. It is the creation and exploration of new ideas

REINFORCEMENT OF PRODUCTS/SERVICES & BUSINESS MODELS

Smart companies know how to strengthen their virtuous cycles, weaken those of rivals, and even use their virtuous cycles to turn competitors’ strengths into weaknesses.

FIELD SUPPORT

Field support through knowledge exchange and startups’ full immersion within hosting companies.

PROJECT AIMS

ENDuRE aims at reducing the failure probability in start-ups by helping existing enterprises grow faster and become more resilient to overcome the “Valley of Death”. After a test within a European network of academies and business players, a set of educational and practical tools have been created in an effort to guarantee the future reproducibility of the ‘ENDuRE’ approach.